20 years of Rowa® – from its origins to the present

Was it chance or fate when mechanical engineer Rolf Wagner met a couple of pharmacists on a train journey in 1996 and chatted to them about the challenges of pharmacists and their customers? At the very least it was the moment when an intensive discussion gave birth to an ingenious idea and to what is today an international company.

Rolf Wagner is one of the founders of Rowa® Technologies, one of the first suppliers of storage and retrieval systems for pharmacies. This idea formed the core of a successful corporate philosophy, which to this day continues to ensure the development of innovative solutions to meet the challenges of the health care market. The main focus is on optimizing the contact between pharmacist and customer, so that more time is available for consultations and additional sales thanks to improved stock handling. The foundation of Rowa Automatisierungssysteme GmbH & Co. KG in Kelberg in 1996 was followed by the sale of the first Rowa system to the SaXonia Apotheke in Dresden. What started out as a small five-person company expanded within a few years to a large corporation with sales today of more than 6,500 Rowa systems worldwide. In Kelberg alone, in Germany’s Eifel region, around 450 employees are involved in continuously improving the workflows in pharmacies.

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