What next for the protection trend?

What next for the protection trend? Read the editiorial of Cosmeticsdesign-europe.com

According to Mintel, only 3% of face care launches had the word ‘pollution’ in marketing last year, suggesting there is huge room for growth in this category. In the final part of our mini series, we consider what could be in store. Looking ahead for the trend, it looks like multifunction is set to take centre stage. Products that can offer broad protection claims against a whole range of environmental stressors are likely to dominate. One key trend is likely to be the continued merging of UV protection productions with anti-pollution, as research suggests harmful UV rays may exacerbate the effects of airborne particles on skin.

Read the editorial by Lucy Whitehouse