“The 21st edition confirms its role as the not-to-be-missed opportunity for both companies wishing to increase their business, and professionals who are looking for updates on the sector – says Franco Boni, President of Bologna Fiere Group – Cosmofarma is a unique format which gathers together under one roof the best companies and the most qualified experts.
The growing results of this year are the best proof: more than 400 exhibitors, over 1000 brands, an exhibition area increased up to 6%. The number of visitors attending the show went higher than 32.000 registrations. 49 buyers came from 29 countries and took part at 740 meetings with companies. This edition has been specially dedicated to innovation and research, with more than 90 conferences and a prestigious award recognizing the attention to technology and research of 15 innovating companies.
Cosmofarma Exhibition 2017 has seen the participation of companies working for the evolution of the pharmacy into a place more and more focusing on wellbeing and prevention.
The sell-out for skin cosmetics and functional food is growing, with a +15% in the last 2 years. For cosmetics, as declared by Stefano Fatelli, President of Gruppo Cosmetici in Farmacia of Cosmetica Italia – Personal Care Association, the pharmacy represents a sell-out value of more than 1.800 million euro, 18,5% of the total of the cosmetic market, the third distribution channel after GDO and perfumery. The pharmacy is the most renown channel for consumers who trust in the pharmacist, in his/her specialization and in his/her care for the customer service.