The big news for Cosmofarma 2018 is a multi-themed publicity campaign. The Gruppo Vento agency has paired one highly evocative visual image with four separate messages to communicate everything, or pretty much everything, that Cosmofarma represents.
The campaign presents an event packed with content, fully reflecting the spirit of the fair.
The image conveys the power of a major event where leading international players in the pharmacy world forge contacts and connections. The separate messages show how a compact system can encourage and promote opportunities for continuing professional development, innovation and debate.
The campaign brings together sender and recipients, Cosmofarma and pharmacists, with the importance of the event and the pivotal role of the pharmacist sharing centre stage in the advertisement.
This mission has always been one of Cosmofarma’s defining strengths and is now, for the first time, a tagline for the event: “The pharmacy at the heart”.
With the simplicity of its messages and the immediacy of the image, the campaign reflects the concreteness that Cosmofarma will proclaim for the 2018 edition: we are what we do and we’re proud of it.