OTCs, over-the-counter drugs for self-medication, will be taking centre stage. These drugs don’t require a medical prescription and represent vast potential savings for national health services.
The fair’s second focus area will be Skin Care. With a turnover of around 2 billion euros, this area represents a fundamental element of pharmacies’ budgets.
In keeping with the theme of Expo 2015, dedicated to nutrition, Cosmofarma will be focusing on diet in relation to health and wellness, with reference to healthy lifestyle and good dietary habits
The fourth and final focus area will explore the technology for pharmacies sector, in terms both of providing support for managing pharmacies and of providing a service for customers.