In recent years the world of pharmacy has undergone a considerable evolution. It is no longer possible to limit the activity of selling only to prescription drugs. The watchword is to stand, loyalty the patient/client and offering a variety of additional services. The activity of the pharmacist becomes a real business enterprise where communication plans, image, sales and budgets are to be considered in many ways. Cosmofarma welcomes the need for pharmacists to expand their managerial knowledge inserting in 2016 calendar convention meetings and workshops dedicated to these particular topics:
- Marketing and customer retention
- Layout of Pharmacy
- Visual Merchandising
- Human resources
The events calendar will be available soon.